Many people think that Email marketing is passed. But many marketing experts believe that there is a lot of benefits using this method of marketing. The proof of it is in the Email Marketing Training that you see on the internet. As long as emails are used, this form of marketing will continue to work provided it is targeted to the right customers with personalized and appropriate content. Even the business community seem to think that a productive relationship can be built with the customers through email marketing, refer this link for more info www.business2community.com/email-marketing/email-marketing-missing-link-missed-opportunity-01968248.
Products or services can be marketed early, quickly and efficiently using email and reach out to existing as well as new customers, ensure that you do not overdo it. Below are some of the benefits of email marketing if you are not convinced of its advantages to your business.
Easy and cost-effective: If you consider the time and effort involved in direct marketing through print media or telecalls, email marketing is simple and cost-effective. With the other forms of direct marketing, you will have to create the campaign, edit and then print them. After all this, the mailing should be sent through a postal system and still the chances of the receiver checking the mailbox and viewing it is slim. But with email marketing, you can create a campaign in a few hours using graphics and other tools to design a pleasing add and retrieve the email list and decide who it should be sent. In a matter of few hours, your email campaign is created as well as sent to the target audience, all by a single click of Send button in your email.
Fast: Marketing through email can be done in a few hours, and you can promote limited time offers or particular promotion time-based provides which will help you to reduce stock. Compare this to the other form of marketing which can be a long-drawn process of selecting, designing and promoting your campaign.
Personalized: Other marketing techniques are a one fit for all type of campaigns and are targeted at a wider audience, and it is not a personalized way of communicating with the customer. But, through email marketing, you can send personalized messages based on the previous buying history of the customer and interact with them directly which is not possible with the other advertising channels.
Track sales: Email marketing tools allow you to track the marketing campaign so that you can determine what worked out well and what did not. These tools provide the user with the ability to track information regarding the number of:
Inboxes it reached.
People who opened the email.
People who reported it as spam.
People who unsubscribed.
Along with that, you can also track the sales as well as customer response to create a better customer engagement through a clear and straightforward metrics.
The benefits mentioned above proves that email marketing should be part of your marketing strategy. However, this should be combined with other advertising to create a perfect mix.